Copywriter and educator with a multi-disciplined background in beauty, fashion, hospitality, travel, publishing, and other editorial work.
Flash Frames Campaign for CHAOTIX
Flash Frames: A 48 hour sale on a select styles.
Carolina Lemke Berlin: Product Description, JAX
Product description for JAX style sunglasses
Carolina Lemke Berlin: Try. then Buy. Campaign
Email promoting "Try. then Buy." launch powered by Klarna
Product Description and Homepage, Scentbird x Deck of Scarlet
This was a project to rewrite ad copy for Scentbird x Deck of Scarlet: the Issue no. 11 palette, as well as reworking the company's landing/home page.
Bumble and bumble. University Model Project Referral Contest
Example of marketing email blast sent through MailChimp
Bumble and bumble. University Model Project
Provided copy and proofread for Bb.U Model Project website.
Muuna: The New Way to Cottage
"Muuna is a new word – just as the product is a reinvented version of cottage cheese. We needed a brand name that evoked creaminess, was unconventional, unique and premium."
RedFarm, "Our Story"
The brand story of RedFarm.
The website for RedFarm NYC. Hours, menus, and general information for both restaurant locations.
Camilla Salgaard for OAKAZINE
Interview with Danish designer Camilla Salgaard for OAK NYC's OAKAZINE
OAK NYC: Product Descriptions / Brand Story / Designer Profiles
Various product descriptions, brand stories, and designer profiles used on OAK NYC's weekly blog.